The Organisation in the Digital Age – 2016 Survey and Report
Each year the Organisation in the Digital Age report takes me longer to read than the version for the preceding year. This is not because it is significantly larger but because each year the insights that Jane McConnell offers are even more worthy of due diligence. On opening up this 110 page report and looking at the Contents Page you are immediately struck by the scope of the report. This is not just because the contents page highlights the breadth of the issues surrounding the digital workplace but because Jane has pared the headings down to those that are of critical importance in making sense of, and in making progress in, working in the digital age. Over the last few months I have become increasingly frustrated at the number of surveys that seem to indicate an important trend but which, on closer examination, tell at best 50% of the real story. In the 2016 edition the 13 case studies and interviews with digital innovators are more prominent and more thorough than in previous years. This is an invaluable direction to go in as on their own the numbers tell less than half the story. Only through these case studies can you begin to gain the context behind the trends, and perhaps more importantly understand why progress has not been as rapid as was anticipated even a couple of years ago
As Jane notes in her introduction, a starting point for digital transformation is defining a compelling vision and strategy. The strategies that have been developed do not yet have sufficient traction in business units and with frontline people. The research shows that there is insufficient focus on people and change, and even less focus on creating new business models. In most cases technology was at the top of the investment list , with education and training at the bottom. However there is progress. In the initial research report in 2007 only 25% of respondents stated that people could share information using social tools, whereas today it is 86%. Only 25% of the organisations in 2011 offered internal crowdsourcing and ideation capabilities but that has now almost doubled. These are all steps in the right direction but there is so much else to do as a glance at the framework for the report indicates.
The report is based on around 300 responding organisations, of which almost 70% are common to the 2015 survey, which provides a reliable and invaluable baseline for trend analysis. There is no other report that has this heritage of continuous annual surveys coupled with the insights that Jane brings from projects and communities that she has taken part in over many years. It is worth remembering that Charles Grantham was writing about digital working in the 1990s and Jeffery Bier launched the eRoom collaboration suite in 2000. It has been a long journey with only isolated examples of corporate-wide progress.We need a benchmark against which to measure and focus our efforts. Jane’s commitment to the quality of research and insight provides us with just such a benchmark. Always there are more questions to ask and more answers to digest but for now this is the best there is. We should focus our efforts on making good use of the outcomes in the report and back off from conducting surveys and creating schematics that make the headlines but add little if anything to our knowledge base.